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In this article, we’ll go over how you can present an identity protection benefit to your senior leadership by highlighting how it can not only protect the organization but also result in increased employee retention and greater employee trust.
You’ve read all the articles, conducted all your research, and reached a clear conclusion: identity protection is a benefit you want to offer your employees.
The value, the capabilities, and the protection it provides for employees directly aligns with what you’re looking for in an employee benefit, and you can’t wait to update your benefits package with this new offering.
But you still must overcome a monumental obstacle: convincing your executive leadership to get behind your new idea.
For these cost-conscious and discerning individuals, a new benefit must not only deliver exceptional value but also align with the overall strategy of the organization as well.
But don’t worry, that’s what we’re here for: we’re outlining some simple ways you can frame the value of this new benefit to your leadership to help them recognize the value of identity protection.
The risk of data breaches for an organization
Identity protection may be an employee benefit, but it also possesses the unique quality of being able to help protect your organization as well.
When it comes to the cyber threats that an organization faces, phishing and social engineering attacks pose an enormous challenge. Just look at the data: phishing-related data breaches costing organizations an average of $4.88 million in 2025.
Phishing attacks can cause a wide range of issues, including data breaches, theft of credentials, downloading viruses such as malware, theft of financial information, and more.
And while there are steps cybersecurity teams can take to reduce the success rate of social engineering attacks, one of the biggest factors in preventing these attacks starts with employee education.
In fact, a common philosophy for cybersecurity professionals states that only 10 percent of cybersecurity involves technical tools like firewalls and antivirus software—the other 90 percent relies on people using best practices.
The worst part? These phishing attacks are changing every day with new and convincing tactics, including the use of AI, deepfakes, and more. Educating employees about these evolving tactics can be difficult, requiring a dedicated plan and consistent execution.
How an identity protection benefit can help
An identity protection benefit, like the one we offer, provides constant updates on the latest phishing tactics used by hackers, providing a valuable resource that can help employees avoid falling for them and preventing successful attacks.
With phishing attacks on the rise, data breaches are an increasingly common occurrence. In fact, there were over 3,300 data breaches in the United States alone in 2025, a record high. A breach of customer data can result in a range of negative outcomes, but employers have to worry about data breaches involving their own employees as well.
Not only do companies need to worry about being fined by state governments for failing to notify employees of a breach, but they also need to worry about being sued by employees for damages resulting from leaked employee records. For example, two former employees of Belk have filed a class action lawsuit against their former employer for negligence that resulted in a data breach. These data breaches can also result in employees being targeted with sophisticated scams and identity theft schemes, potentially putting employee wellness, and the organization, at further risk.
While an identity protection benefit can’t stop these breaches, it can help companies demonstrate that they provide proactive protection for employees, which may help them better fight negligence claims in the event of a data breach.
A comprehensive identity protection benefit can also offer breach coverage for employees. This breach coverage provides a ready-to-deploy breach plan in the case of an internal breach, including advanced identity monitoring for employees, communications templates and plans, and much more.
This breach coverage can not only mitigate the damage from an internal breach, but can also help address the issue much faster, reducing the losses associated with the breach.
Identity protection provides employees with real value
Explaining how a new benefit can help protect the overall organization is a great way to get the buy-in of your senior leadership. However, it’s also important to highlight the value it brings to employees, and the waterfall effect that can have on the organization.
Research shows that employees that are satisfied with their benefits are five times more likely to say they’ll stay with their employer and are over three times more likely to trust leadership. An employee benefit package that directly enhances employee wellness is critical for retaining employees and building a workforce that trusts its leadership.
By providing several features and services that provide real value and impact for employees, an identity protection benefit can help increase employees’ satisfaction with their benefits. Here’s how:
Protects employee’s families
Many employees have children or aging parents that they are supporting, either financially or with care, and having a benefit that directly impacts those family members can mean a great deal.
An identity protection benefit provides financial coverage for family members to ensure that if they fall victim to identity theft, the family’s finances won’t be impacted.
But that’s not all an identity protection benefit provides. For children, this may come with digital safety tools to help parents manage screentime and safeguard their digital experience, including monitoring for harmful content, preventing viewing inappropriate or harmful websites, and providing alerts for content that can be a warning sign.
To help older family members stay safe, Allstate Identity Protection provides access to dedicated resources to help them stay avoid identity theft attempts, such as 1-1 coaching, and specialized educational content that provide important information when it’s needed most.
Protection from scams
With digital criminals coming up with new tactics and schemes every day, scams becoming increasingly convincing and frequent—and costing Americans more than ever an estimated $119 billion lost to online scams every year. And consumers are often left combating these alone.
But your organization can fill this gap in service by offering an identity protection benefit, which provides two-fold protection from scams. First, the scam protection provides proactive protection by automatically flagging texts, emails, and notifications that might contain scam links. It also provides reimbursement if a member falls victim to a scam, protecting their finances from the fallout of a scam.
To learn more about how an identity protection benefit can help protect your organization and provide real value for employees, visit our Business Hub.