Privacy policy

EFFECTIVE DATE: August 6, 2019

Thank you for choosing InfoArmor, Inc. (“we”, “us” or “Company”) for your identity protection needs. InfoArmor, Inc. is a non-insurance affiliate company of Allstate Insurance Company.

Protecting your information is very important to us. Customers like you trust us with your information and we understand this is a big responsibility. We want to assure you that:

  • We do not sell your personal information to anyone.
  • We do not share your information with non-affiliate companies that would use it to contact you about their own products and services, unless permitted as part of a joint marketing agreement.
  • We require our employees to protect your personal information and keep it confidential.

This statement will help you understand and gain confidence in the information we collect, why we collect it, how we use it and the choices you can make regarding your information on our websites and in our applications.

Collection of Personal Information

We collect personal information from you through websites and mobile applications. We collect certain personal information from you, such as your name, home address, social security number, email address, date of birth, and phone number to (i) enroll you in our identity protection products, (ii) carry out your requested identity protection services, (iii) respond to your customer service requests, (iv) perform identity and credit remediation processes, for fraud protection and risk reduction measures, and (v) administer your account (collectively referred to as the “Services”).

Use and Sharing of Personal Information

To provide you the Services, we use and share your information in a number of ways. Our employees use your personal information to actively monitor and protect your identity with technologies that give us access to social media, the “dark web,” identify suspicious changes in your financial accounts, and make the identity protection remediation process more seamless. Only employees who “need to know” your personal information will have access to it.

We may also share your information with other subscribers that are part of your Family Plan. Our Family Plan portal enables you and your authorized family members to access and manage the Services from one account. By creating a family account, you and all authorized family members can view alerts, reports, scores and other disclosures made through that account. If you or other family members do not want shared family access, you or such family members may contact our customer service department to have one or more separate accounts created.

To provide you with the Services you have requested, at times we must leverage outside technologies to meet your identity protection needs. For instance, we may share your information with third party service providers to (i) enroll you in their technology platforms, such as “dark web” monitoring, (ii) monitor your credit history and score, (iii) access and monitor your social media accounts in order to perform our Services, and (iv) we may also provide your information to certain third party service providers in order to arrange payment collection with you for the Services. Any information shared with third parties in this regard is done in connection with the Services you request.

Some third party service providers may also request additional personal information if you wish for greater identity protection than the underlying Services provide. For instance, third party technologies that assist us with social media searches may request additional personal information from you in order to determine whether your identity was impacted beyond the scope of the data we initially shared with them. Sharing in this regard is done solely with your consent as it is intended only for your added identity protection benefit. While this additional sharing is done in the context of the Services, you should review the third party service provider’s privacy statement prior to sharing your information.

We may also disclose your personal information when required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process, enforce or apply our conditions of use and other agreements; or protect the rights of InfoArmor.

Access to Your Personal Information

You have access to the personal information we keep about you. If you want to review or delete that information, contact us by any of the methods identified in the “Contact Us” section below.

Collection of Your Email Data

Notwithstanding anything else in this Privacy Statement, if you provide InfoArmor access to your personal Microsoft and Google data, InfoArmor’s use of that data will be subject to these additional restrictions:

  1. We will only use your Microsoft and Google data to read, write, modify, or control email message bodies (including attachments), metadata, headers, and settings (“Email data”) to identify certain online accounts and notify you of known security breaches that relate to those accounts, and will not transfer this Email data to others unless doing so is necessary to provide and improve features, comply with applicable law, or otherwise provide the Services.

  2. We will not use Email data for serving advertisements.

  3. We will not allow individuals to read your Email data unless we have your affirmative agreement to specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for an InfoArmor product’s internal operations.

Cookies and Other Technologies

We, through our third party service provider HubSpot, or our third party marketing partners (such as Google Analytics) use and track cookies, analytics, remarketing and other technology to help us provide users with a better service and a more customized web experience. Additionally, our business partners use tracking services, analytics and other technologies to monitor visits to InfoArmor and Allstate owned websites. You may opt-out of this Google Analytics’ data collection and sharing activity by visiting the Google Analytics Privacy Overview web page and following the procedures noted under the Browser Opt-Out and Privacy Center information sections (search for these sites through

The websites may also use web beacons (also called "clear GIFs" or "pixel tags") in conjunction with cookies. If you prefer, you can choose to not accept cookies by changing the settings on your web browser. Many commercial Internet sites use cookies. A cookie enables the site to label you as a particular user, but it does not identify you by name or address unless you have provided us with such information (over the Internet or otherwise) or set up preferences in your browser to do so automatically.

Cookies allow us to provide you with a more customized service and are used to track and measure website usage. This information may be used to manage and customize our website's content, layout, and services in order to improve our site, enhance customer service, and provide tailored messages. 

You may opt out of accepting cookies by changing the settings on your browser. However, rejecting cookies may prevent you from using certain functions and you may have to repeatedly enter information to take advantage of services or promotions.

We partner with third parties to display advertising on our website. Our third party partner may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. You may wish to opt out of interest-based advertising but note that the generic ads will likely continue even after this preference change.

Although we believe that each of the sites to which we target our ads or from which we collect data should post a privacy statement that fully describes the advertising and data collection activities on its site, we cannot guarantee that all of those sites post such a statement. 

As true of most sites, we also gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. 

Data Security for Your Personal Information

We are in the business of providing identity protection solutions to consumers. This means we place a very high value on the security of all personal information which comes into our possession. We use a variety of physical, technical, and administrative security measures to help safeguard your personal information.

We will not ask you to enter sensitive information (such as credit card numbers or taxpayer identification numbers) on an unencrypted website. In addition, we follow generally accepted industry standards to protect your information while it is in route to us; however, no method of transmission or storage is totally secure and therefore we cannot guarantee that our security efforts will not be overcome. That is why we urge you to be diligent in protecting your personal information while connected to the Internet.

If you have questions about the security of your information, please contact us by any of the methods identified in the “Contact Us” section below.

Children’s Privacy

Our website is not intended to be used by anyone under the age of 18. We do not knowingly solicit information from such persons.

Changes in this Privacy Statement

We may change this Privacy Statement from time to time. If we change this Privacy Statement, we will notify you by email or by posting a notice on our home page. Your continued subscription to services we offer after receiving a change notice means that you have agreed to such changes.

Links and External Sites

The privacy statements for any external sites or applications used to perform the Services can be accessed directly via their respective websites.

Contact Us

If you have any questions regarding this Privacy Statement or the ability to access or delete your data, please contact us at: