Allstate Identity Protection vs LifeLock by Norton

HOW WE COMPARE

Identity monitoring
Active monitoring helps safeguard your identity and enables quick restoration.Tooltip Icon
Financial monitoring
Active monitoring to help you detect financial fraud.Tooltip Icon
Cyber protection
Multi-layered protection keeps all of your personal devices safe from new and existing cyber threats.Tooltip Icon
Family coverage
Get award-winning coverage for the whole family. Add up to 10 additional loved ones.Tooltip Icon
Privacy management tools
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Robocall blocker
Automatically intercepts annoying spam calls and text messages before they start.Tooltip Icon
Elder Fraud Center
Our Elder Fraud Center provides free resources, tips, and self-help tools so families can combat fraud and scams targeting older Americans.Tooltip Icon
30 Days Free
Try Allstate Identity Protection free for 30 days. Cancel anytime.Tooltip Icon
Competitor pricing and product details on https://us.norton.com/ as of May 3, 2023 and may change. Not a comprehensive overview. Compared provider may offer additional products and features.

Norton 360 with
LifeLock

$29.99/mo
$48.99/mo
Active monitoring helps safeguard your identity and enables quick restoration.Tooltip Icon
Identity monitoring
Active Icon
Active monitoring to help you detect financial fraud.Tooltip Icon
Financial monitoring
Active Icon
Multi-layered protection keeps all of your personal devices safe from new and existing cyber threats.Tooltip Icon
Cyber protection
Active Icon
Get award-winning coverage for the whole family. Add up to 10 additional loved ones.Tooltip Icon
Family coverage
2 adults, 5 kids max
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Privacy management tools
Data broker opt out only
Automatically intercepts annoying spam calls and text messages before they start.Tooltip Icon
Robocall blocker
Circle Icon
Our Elder Fraud Center provides free resources, tips, and self-help tools so families can combat fraud and scams targeting older Americans.Tooltip Icon
Elder Fraud Center
Circle Icon
Try Allstate Identity Protection free for 30 days. Cancel anytime.Tooltip Icon
30 Days Free
Circle Icon

ALLSTATE IDENTITY
PROTECTION BLUE

$19.00/mo
$36.00/mo
Family plans for as little as $3.27/mo per person**
Active monitoring helps safeguard your identity and enables quick restoration.Tooltip Icon
Identity monitoring
Active Icon
Active monitoring to help you detect financial fraud.Tooltip Icon
Financial monitoring
Active Icon
Multi-layered protection keeps all of your personal devices safe from new and existing cyber threats.Tooltip Icon
Cyber protection
Active Icon
Get award-winning coverage for the whole family. Add up to 10 additional loved ones.Tooltip Icon
Family coverage
You plus 10 family members
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Privacy management tools
Scam alerts + data breach visualization
Automatically intercepts annoying spam calls and text messages before they start.Tooltip Icon
Robocall blocker
Active Icon
Our Elder Fraud Center provides free resources, tips, and self-help tools so families can combat fraud and scams targeting older Americans.Tooltip Icon
Elder Fraud Center
Active Icon
Try Allstate Identity Protection free for 30 days. Cancel anytime.Tooltip Icon
30 Days Free
Active Icon

The proof is in the protection

Here’s what members are saying:‡‡

"My remediation specialist was so wonderful! Two of my family members were victims of identity theft...Allstate Identity Protection fixed both of their identities and saved us from all kinds of future heartache."

Mark S.

‡‡ Testimonials are from our customer surveys (no compensation provided). Testimonials may not be representative of the experiences of all customers.

Keep your identity and finances safe

We provide advanced monitoring and near real-time alerts — so you can detect fraud at its earliest sign and secure what you’ve worked so hard to build.

Learn More >

Protect your family’s Digital SafetySM

Monitor 30+ of the most popular apps for potential safety concerns. Plus, manage screen time, filter websites, and set location alerts for more peace of mind.

Learn More >

Stay on top of the latest cyber threats

Get comprehensive online and device security for the whole family. Our new cyber plan includes the most advanced malware detection in the market, a VPN, and more!

Learn More >

Get 24/7 support and full-service remediation

Whether you need to troubleshoot potential fraud or recover from identity theft, our experts are available 24/7 to assist. In 2022 our customer satisfaction score with remediation was 98%.

Learn More >

father with children on devices

Secure a brighter financial future

Our generous expense coverage reimburses stolen funds, lost wages, out-of-pocket expenses, and legal fees. We even cover funds stolen from 401(k)s, HSAs, and tax refunds, which is crucial today.

Learn More >

Here’s how our identity theft protection works

An icon of the number one in a circle.

We detect

Our proprietary monitoring tools help you identify threats to your identity and finances.

An icon of a circle with the number 2 inside of it.

We resolve

Our specialists are available 24/7 to manage your recovery and restore your identity.

An icon of a circle with a number 3 inside of it.

We reimburse

We'll cover the cost for many of your out-of-pocket expenses, lost wages, or legal fees.

AIP-Small-Phone-P
AIP-Large-Phone-P
AllState Logo
the allstate echo

Save big with a family plan. Add up to 10 members.

Find the right plan for you and your family

Enroll in minutes. Add up to 10 members in a family plan. Cancel anytime.

Get started with 30 days free.* Cancel anytime.

Save big with a family plan. Add up to 10 members.

Save even more with
an annual plan

PLAN FEATURES

Identity monitoring
Active monitoring helps safeguard your identity and enables quick restoration.Tooltip Icon
Financial fraud protection
Active monitoring to help you detect financial fraud.Tooltip Icon
1B monitoring
Check your credit score from a leading credit bureauTooltip Icon
Full-service remediation
We fully manage identity remediation cases from start to finish.Tooltip Icon
$1M expense coverage
We’ll reimburse many of your out-of-pocket costs for fraud.Tooltip Icon
Stolen funds reimbursement
We'll reimburse stolen funds taken from your bank account up to $1 million.Tooltip Icon
Privacy management
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Advanced financial fraud protection
We help protect your finances with alerts triggered by bank accounts, credit and debit cards, 401(k) plans, student loan applications, and medical billing requests.Tooltip Icon
Cybersecurity
Multi-layered protection keeps all of your personal devices safe from new and existing cyber threats.Tooltip Icon
Family digital safety
Monitor content, manage screen time, filter websites, and set location alerts for more peace of mind.Tooltip Icon
3B credit monitoring & reports
We monitor and alert you to any new inquiries found on your credit file across all 3 major credit bureaus.Tooltip Icon
Financial fraud protection
Identity Health Status
We’ll provide a score that shows how at-risk your identity is.Tooltip Icon
Allstate Security Pro® scam alerts
We provide real-time, personalized content about heightened security risks, and what steps you can take to better protect yourself.Tooltip Icon
1B credit monitoring
Monitor your credit score from a leading credit bureauTooltip Icon
1B credit reports, scores & tracker
Obtain credit reports and track your credit score from a leading credit bureauTooltip Icon
3B credit monitoring, reports, scores & tracker
We monitor and alert you to any new inquiries found on your credit file across all 3 major credit bureaus.Tooltip Icon
Credit lock & freeze assistance
Get assistance freezing and unfreezing your credit, as well as locking and unlocking your credit, with a leading credit bureau.Tooltip Icon
In-portal credit lock
Instantly lock your TransUnion credit report with a tap or a click to stop criminals from using your credit for financial gain.Tooltip Icon
Rapid alerts
Real-time alerts for new inquiries to your credit file, so you’ll know right away if someone is trying to open a credit card or bank account in your name.Tooltip Icon
Address change monitoring
Monitors and alerts you if your mail has been redirected through USPS without your authorization.Tooltip Icon
High risk transaction monitoring
We alert for non-credit-based transactions like student loan activity and medical billing.Tooltip Icon
Student loan activity monitoring
Alerts you if a new student loan application is made in your name.Tooltip Icon
Credit card transaction monitoring
Security alerts help confirm your transactions are really yours.Tooltip Icon
Bank account transaction monitoring
Security alerts so you can stay on top of your financial transactions.Tooltip Icon
401(k) transaction monitoring
Get notified if we detect suspicious activity with your workplace retirement plan.Tooltip Icon
Restoration
Lost wallet assistance
If you lose your wallet, we'll walk you through the process of replacing any lost content.Tooltip Icon
Stolen wallet emergency cash ($500)
Get up to $500 reimbursed for cash lost in a stolen wallet after submitting a police report.Tooltip Icon
Stolen tax refund advance
We’ll advance your tax refund if someone fraudulently files and receives it on your behalf.Tooltip Icon
Dedicated scam support
Members can request a consultation with one of our in-house experts, find out if something’s a scam, and get immediate help if identity theft occurs.Tooltip Icon
Fraud resolution tracker
See the status of your fraud case and facilitate faster resolutions.Tooltip Icon
Full-service remediation
We fully manage identity remediation cases from start to finish.Tooltip Icon
Identity theft expense reimbursement
We’ll reimburse up to $2 million of your out-of-pocket costs for fraud.Tooltip Icon
Stolen funds reimbursement
We'll reimburse stolen funds taken from your bank account. If you have the Blue plan, this includes up to $1M for your health savings account and 401(k) plan.Tooltip Icon
401K/HSA reimbursement
We’ll reimburse stolen funds from your health savings and employer-sponsored retirement accounts.Tooltip Icon
Home title fraud expense reimbursement
We’ll reimburse up to $2 million of your out-of-pocket costs for home title fraud in a Blue family plan.Tooltip Icon
Professional fraud expense reimbursement
We’ll reimburse expenses incurred while recovering from reverse record identity fraud up to $1 million.Tooltip Icon
Personal ransomware expense reimbursement
We’ll reimburse personal ransomware expenses up to $2 million in a Blue family plan. Does not include cyber ransom payments to hackers.Tooltip Icon
Deceased family member fraud expense reimbursement
We'll reimburse expenses incurred for deceased family member fraud.Tooltip Icon
Privacy management
Robocall blocker
Automatically intercepts annoying spam calls and text messages before they start.Tooltip Icon
Ad blocker
Removes ads, banners, pop-ups, and video ads from websites for a better browsing experience.Tooltip Icon
Allstate Digital Footprint®
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Social media monitoring
We’ll alert you if we find someone has taken over your social media accounts.Tooltip Icon
Dark web monitoring
Receive alerts if our bots and human intelligence operatives find your compromised credentials in closed hacker forums.Tooltip Icon
Solicitation reduction
We’ll help you opt-out of scam calls, pre-approved credit offers, and junk mail.Tooltip Icon
Sex offender alerts
We’ll notify you if a sex offender is registered in a nearby area.Tooltip Icon
Cybersecurity
Mobile & desktop device protection
Multi-layered protection keeps your personal devices safe from all new and existing cyber threats.Tooltip Icon
VPN
Protects your online privacy and personal information by encrypting all internet traffic, your bank info, passwords and downloads.Tooltip Icon
Password manager
Safely create and store passwords, and seamlessly use them online.Tooltip Icon
Antivirus protection
Guards against viruses, adware, malware, and more harmful software.Tooltip Icon
Safe browsing
Intercepts, processes, and filters all web traffic, blocking any malicious content.Tooltip Icon
Phishing protection
Detects and blocks websites that masquerade as trustworthy in order to steal financial data such as passwords or credit card numbers.Tooltip Icon
Network security
Analyze and identify suspicious network-level activities, and block sophisticated exploits, malware and botnet-related URLs, and brute force attacks.Tooltip Icon
Missing & stolen device tools
Remotely lock, erase data, and receive alerts if a connected device is stolen.Tooltip Icon
Firewall
Block hackers from invading your network.Tooltip Icon
Safe pay
A protected browser that ensures all your online financial transactions remain private and secure.Tooltip Icon
Android smart watch protection
Extends mobile security to your smart watch. Receive an alert when you step too far away from your phone, so you never leave it behind.Tooltip Icon
File shredder
Helps you quickly delete files or folders permanently from your computer.Tooltip Icon
Webcam protection
Prevents hackers from taking control of your webcam and microphone.Tooltip Icon
Anti-tracker
Helps increase online privacy by blocking trackers that collect your data.Tooltip Icon
Family digital safety
Website blocking & filtering
Select what your kids can access on their personal devices. You can block specific sites or even whole categories like streaming services, online gaming, sexual content, and more.Tooltip Icon
Screen-time management
Set screen-time rules, limit tech use, and create custom schedules for how and when your kids can use their personal devices.Tooltip Icon
Location tracking
Get notified when your kid arrives at or leaves a set location. Plus, request a check-in to see the address of where they’re currently located.Tooltip Icon
Content monitoring & alerts
Actively monitors text messages, YouTube, emails, and 30+ different social networks and sends alerts for potential safety concerns.Tooltip Icon
Educational resource centers
Help Center
Our self-service Help Center empowers members to quickly find answers to frequently asked questions and make the most of their protection.Tooltip Icon
Elder Fraud Center
Our Elder Fraud Center provides free resources, tips, and self-help tools so families can combat fraud and scams targeting older Americans.Tooltip Icon
Unemployment Fraud Center
Unemployment fraud victims have access to free tools and support to reach a fast and low-stress resolution to their case.Tooltip Icon
Content Hub
We provide industry-leading education so members can stay a step ahead of evolving threats.Tooltip Icon
Dedicated scam support
Members concerned about elder fraud scams can reach a trusted advocate who will step in and provide guidance and support 24/7.Tooltip Icon

ESSENTIALS

Our standard identity protection package.

You + 10 members for as low as $1.73/mo per person
Active monitoring helps safeguard your identity and enables quick restoration.Tooltip Icon
Identity monitoring
Active Icon
Active monitoring to help you detect financial fraud.Tooltip Icon
Financial fraud protection
Active Icon
Check your credit score from a leading credit bureauTooltip Icon
1B monitoring
Active Icon
We fully manage identity remediation cases from start to finish.Tooltip Icon
Full-service remediation
Active Icon
We’ll reimburse many of your out-of-pocket costs for fraud.Tooltip Icon
$1M expense coverage
Active Icon
We'll reimburse stolen funds taken from your bank account up to $1 million.Tooltip Icon
Stolen funds reimbursement
$50K
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Privacy management
Active Icon
We help protect your finances with alerts triggered by bank accounts, credit and debit cards, 401(k) plans, student loan applications, and medical billing requests.Tooltip Icon
Advanced financial fraud protection
Circle Icon
Multi-layered protection keeps all of your personal devices safe from new and existing cyber threats.Tooltip Icon
Cybersecurity
Circle Icon
Monitor content, manage screen time, filter websites, and set location alerts for more peace of mind.Tooltip Icon
Family digital safety
Circle Icon
We monitor and alert you to any new inquiries found on your credit file across all 3 major credit bureaus.Tooltip Icon
3B credit monitoring & reports
Circle Icon
Financial fraud protection
We’ll provide a score that shows how at-risk your identity is.Tooltip Icon
Identity Health Status
Active Icon
We provide real-time, personalized content about heightened security risks, and what steps you can take to better protect yourself.Tooltip Icon
Allstate Security Pro® scam alerts
Active Icon
Monitor your credit score from a leading credit bureauTooltip Icon
1B credit monitoring
Active Icon
Obtain credit reports and track your credit score from a leading credit bureauTooltip Icon
1B credit reports, scores & tracker
Circle Icon
We monitor and alert you to any new inquiries found on your credit file across all 3 major credit bureaus.Tooltip Icon
3B credit monitoring, reports, scores & tracker
Circle Icon
Get assistance freezing and unfreezing your credit, as well as locking and unlocking your credit, with a leading credit bureau.Tooltip Icon
Credit lock & freeze assistance
Active Icon
Instantly lock your TransUnion credit report with a tap or a click to stop criminals from using your credit for financial gain.Tooltip Icon
In-portal credit lock
Circle Icon
Real-time alerts for new inquiries to your credit file, so you’ll know right away if someone is trying to open a credit card or bank account in your name.Tooltip Icon
Rapid alerts
Active Icon
Monitors and alerts you if your mail has been redirected through USPS without your authorization.Tooltip Icon
Address change monitoring
Circle Icon
We alert for non-credit-based transactions like student loan activity and medical billing.Tooltip Icon
High risk transaction monitoring
Circle Icon
Alerts you if a new student loan application is made in your name.Tooltip Icon
Student loan activity monitoring
Circle Icon
Security alerts help confirm your transactions are really yours.Tooltip Icon
Credit card transaction monitoring
Circle Icon
Security alerts so you can stay on top of your financial transactions.Tooltip Icon
Bank account transaction monitoring
Circle Icon
Get notified if we detect suspicious activity with your workplace retirement plan.Tooltip Icon
401(k) transaction monitoring
Circle Icon
Restoration
If you lose your wallet, we'll walk you through the process of replacing any lost content.Tooltip Icon
Lost wallet assistance
Active Icon
Get up to $500 reimbursed for cash lost in a stolen wallet after submitting a police report.Tooltip Icon
Stolen wallet emergency cash ($500)
Circle Icon
We’ll advance your tax refund if someone fraudulently files and receives it on your behalf.Tooltip Icon
Stolen tax refund advance
Circle Icon
Members can request a consultation with one of our in-house experts, find out if something’s a scam, and get immediate help if identity theft occurs.Tooltip Icon
Dedicated scam support
Active Icon
See the status of your fraud case and facilitate faster resolutions.Tooltip Icon
Fraud resolution tracker
Active Icon
We fully manage identity remediation cases from start to finish.Tooltip Icon
Full-service remediation
Active Icon
We’ll reimburse up to $2 million of your out-of-pocket costs for fraud.Tooltip Icon
Identity theft expense reimbursement
$1M
We'll reimburse stolen funds taken from your bank account. If you have the Blue plan, this includes up to $1M for your health savings account and 401(k) plan.Tooltip Icon
Stolen funds reimbursement
$50K
We’ll reimburse stolen funds from your health savings and employer-sponsored retirement accounts.Tooltip Icon
401K/HSA reimbursement
Circle Icon
We’ll reimburse up to $2 million of your out-of-pocket costs for home title fraud in a Blue family plan.Tooltip Icon
Home title fraud expense reimbursement
Circle Icon
We’ll reimburse expenses incurred while recovering from reverse record identity fraud up to $1 million.Tooltip Icon
Professional fraud expense reimbursement
Circle Icon
We’ll reimburse personal ransomware expenses up to $2 million in a Blue family plan. Does not include cyber ransom payments to hackers.Tooltip Icon
Personal ransomware expense reimbursement
Circle Icon
We'll reimburse expenses incurred for deceased family member fraud.Tooltip Icon
Deceased family member fraud expense reimbursement
Active Icon
Privacy management
Automatically intercepts annoying spam calls and text messages before they start.Tooltip Icon
Robocall blocker
Circle Icon
Removes ads, banners, pop-ups, and video ads from websites for a better browsing experience.Tooltip Icon
Ad blocker
Circle Icon
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Allstate Digital Footprint®
Active Icon
We’ll alert you if we find someone has taken over your social media accounts.Tooltip Icon
Social media monitoring
Circle Icon
Receive alerts if our bots and human intelligence operatives find your compromised credentials in closed hacker forums.Tooltip Icon
Dark web monitoring
Active Icon
We’ll help you opt-out of scam calls, pre-approved credit offers, and junk mail.Tooltip Icon
Solicitation reduction
Active Icon
We’ll notify you if a sex offender is registered in a nearby area.Tooltip Icon
Sex offender alerts
Circle Icon
Cybersecurity
Multi-layered protection keeps your personal devices safe from all new and existing cyber threats.Tooltip Icon
Mobile & desktop device protection
Circle Icon
Protects your online privacy and personal information by encrypting all internet traffic, your bank info, passwords and downloads.Tooltip Icon
VPN
Circle Icon
Safely create and store passwords, and seamlessly use them online.Tooltip Icon
Password manager
Circle Icon
Guards against viruses, adware, malware, and more harmful software.Tooltip Icon
Antivirus protection
Circle Icon
Intercepts, processes, and filters all web traffic, blocking any malicious content.Tooltip Icon
Safe browsing
Circle Icon
Detects and blocks websites that masquerade as trustworthy in order to steal financial data such as passwords or credit card numbers.Tooltip Icon
Phishing protection
Circle Icon
Analyze and identify suspicious network-level activities, and block sophisticated exploits, malware and botnet-related URLs, and brute force attacks.Tooltip Icon
Network security
Circle Icon
Remotely lock, erase data, and receive alerts if a connected device is stolen.Tooltip Icon
Missing & stolen device tools
Circle Icon
Block hackers from invading your network.Tooltip Icon
Firewall
Circle Icon
A protected browser that ensures all your online financial transactions remain private and secure.Tooltip Icon
Safe pay
Circle Icon
Extends mobile security to your smart watch. Receive an alert when you step too far away from your phone, so you never leave it behind.Tooltip Icon
Android smart watch protection
Circle Icon
Helps you quickly delete files or folders permanently from your computer.Tooltip Icon
File shredder
Circle Icon
Prevents hackers from taking control of your webcam and microphone.Tooltip Icon
Webcam protection
Circle Icon
Helps increase online privacy by blocking trackers that collect your data.Tooltip Icon
Anti-tracker
Circle Icon
Family digital safety
Select what your kids can access on their personal devices. You can block specific sites or even whole categories like streaming services, online gaming, sexual content, and more.Tooltip Icon
Website blocking & filtering
Circle Icon
Set screen-time rules, limit tech use, and create custom schedules for how and when your kids can use their personal devices.Tooltip Icon
Screen-time management
Circle Icon
Get notified when your kid arrives at or leaves a set location. Plus, request a check-in to see the address of where they’re currently located.Tooltip Icon
Location tracking
Circle Icon
Actively monitors text messages, YouTube, emails, and 30+ different social networks and sends alerts for potential safety concerns.Tooltip Icon
Content monitoring & alerts
Circle Icon
Educational resource centers
Our self-service Help Center empowers members to quickly find answers to frequently asked questions and make the most of their protection.Tooltip Icon
Help Center
Active Icon
Our Elder Fraud Center provides free resources, tips, and self-help tools so families can combat fraud and scams targeting older Americans.Tooltip Icon
Elder Fraud Center
Active Icon
Unemployment fraud victims have access to free tools and support to reach a fast and low-stress resolution to their case.Tooltip Icon
Unemployment Fraud Center
Active Icon
We provide industry-leading education so members can stay a step ahead of evolving threats.Tooltip Icon
Content Hub
Active Icon
Members concerned about elder fraud scams can reach a trusted advocate who will step in and provide guidance and support 24/7.Tooltip Icon
Dedicated scam support
Active Icon

PREMIER

Advanced identity and fraud protection, plus more.

You + 10 members for as low as $3.18/mo per person
Active monitoring helps safeguard your identity and enables quick restoration.Tooltip Icon
Identity monitoring
Active Icon
Active monitoring to help you detect financial fraud.Tooltip Icon
Financial fraud protection
Active Icon
Check your credit score from a leading credit bureauTooltip Icon
1B monitoring
Active Icon
We fully manage identity remediation cases from start to finish.Tooltip Icon
Full-service remediation
Active Icon
We’ll reimburse many of your out-of-pocket costs for fraud.Tooltip Icon
$1M expense coverage
Active Icon
We'll reimburse stolen funds taken from your bank account up to $1 million.Tooltip Icon
Stolen funds reimbursement
$500K
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Privacy management
Active Icon
We help protect your finances with alerts triggered by bank accounts, credit and debit cards, 401(k) plans, student loan applications, and medical billing requests.Tooltip Icon
Advanced financial fraud protection
Active Icon
Multi-layered protection keeps all of your personal devices safe from new and existing cyber threats.Tooltip Icon
Cybersecurity
Circle Icon
Monitor content, manage screen time, filter websites, and set location alerts for more peace of mind.Tooltip Icon
Family digital safety
Circle Icon
We monitor and alert you to any new inquiries found on your credit file across all 3 major credit bureaus.Tooltip Icon
3B credit monitoring & reports
Circle Icon
Financial fraud protection
We’ll provide a score that shows how at-risk your identity is.Tooltip Icon
Identity Health Status
Active Icon
We provide real-time, personalized content about heightened security risks, and what steps you can take to better protect yourself.Tooltip Icon
Allstate Security Pro® scam alerts
Active Icon
Monitor your credit score from a leading credit bureauTooltip Icon
1B credit monitoring
Active Icon
Obtain credit reports and track your credit score from a leading credit bureauTooltip Icon
1B credit reports, scores & tracker
Active Icon
We monitor and alert you to any new inquiries found on your credit file across all 3 major credit bureaus.Tooltip Icon
3B credit monitoring, reports, scores & tracker
Circle Icon
Get assistance freezing and unfreezing your credit, as well as locking and unlocking your credit, with a leading credit bureau.Tooltip Icon
Credit lock & freeze assistance
Active Icon
Instantly lock your TransUnion credit report with a tap or a click to stop criminals from using your credit for financial gain.Tooltip Icon
In-portal credit lock
Circle Icon
Real-time alerts for new inquiries to your credit file, so you’ll know right away if someone is trying to open a credit card or bank account in your name.Tooltip Icon
Rapid alerts
Active Icon
Monitors and alerts you if your mail has been redirected through USPS without your authorization.Tooltip Icon
Address change monitoring
Active Icon
We alert for non-credit-based transactions like student loan activity and medical billing.Tooltip Icon
High risk transaction monitoring
Active Icon
Alerts you if a new student loan application is made in your name.Tooltip Icon
Student loan activity monitoring
Active Icon
Security alerts help confirm your transactions are really yours.Tooltip Icon
Credit card transaction monitoring
Active Icon
Security alerts so you can stay on top of your financial transactions.Tooltip Icon
Bank account transaction monitoring
Active Icon
Get notified if we detect suspicious activity with your workplace retirement plan.Tooltip Icon
401(k) transaction monitoring
Active Icon
Restoration
If you lose your wallet, we'll walk you through the process of replacing any lost content.Tooltip Icon
Lost wallet assistance
Active Icon
Get up to $500 reimbursed for cash lost in a stolen wallet after submitting a police report.Tooltip Icon
Stolen wallet emergency cash ($500)
Active Icon
We’ll advance your tax refund if someone fraudulently files and receives it on your behalf.Tooltip Icon
Stolen tax refund advance
Active Icon
Members can request a consultation with one of our in-house experts, find out if something’s a scam, and get immediate help if identity theft occurs.Tooltip Icon
Dedicated scam support
Active Icon
See the status of your fraud case and facilitate faster resolutions.Tooltip Icon
Fraud resolution tracker
Active Icon
We fully manage identity remediation cases from start to finish.Tooltip Icon
Full-service remediation
Active Icon
We’ll reimburse up to $2 million of your out-of-pocket costs for fraud.Tooltip Icon
Identity theft expense reimbursement
$1M
We'll reimburse stolen funds taken from your bank account. If you have the Blue plan, this includes up to $1M for your health savings account and 401(k) plan.Tooltip Icon
Stolen funds reimbursement
$500K
We’ll reimburse stolen funds from your health savings and employer-sponsored retirement accounts.Tooltip Icon
401K/HSA reimbursement
Circle Icon
We’ll reimburse up to $2 million of your out-of-pocket costs for home title fraud in a Blue family plan.Tooltip Icon
Home title fraud expense reimbursement
Circle Icon
We’ll reimburse expenses incurred while recovering from reverse record identity fraud up to $1 million.Tooltip Icon
Professional fraud expense reimbursement
Circle Icon
We’ll reimburse personal ransomware expenses up to $2 million in a Blue family plan. Does not include cyber ransom payments to hackers.Tooltip Icon
Personal ransomware expense reimbursement
Circle Icon
We'll reimburse expenses incurred for deceased family member fraud.Tooltip Icon
Deceased family member fraud expense reimbursement
Active Icon
Privacy management
Automatically intercepts annoying spam calls and text messages before they start.Tooltip Icon
Robocall blocker
Circle Icon
Removes ads, banners, pop-ups, and video ads from websites for a better browsing experience.Tooltip Icon
Ad blocker
Circle Icon
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Allstate Digital Footprint®
Active Icon
We’ll alert you if we find someone has taken over your social media accounts.Tooltip Icon
Social media monitoring
Active Icon
Receive alerts if our bots and human intelligence operatives find your compromised credentials in closed hacker forums.Tooltip Icon
Dark web monitoring
Active Icon
We’ll help you opt-out of scam calls, pre-approved credit offers, and junk mail.Tooltip Icon
Solicitation reduction
Active Icon
We’ll notify you if a sex offender is registered in a nearby area.Tooltip Icon
Sex offender alerts
Circle Icon
Cybersecurity
Multi-layered protection keeps your personal devices safe from all new and existing cyber threats.Tooltip Icon
Mobile & desktop device protection
Circle Icon
Protects your online privacy and personal information by encrypting all internet traffic, your bank info, passwords and downloads.Tooltip Icon
VPN
Circle Icon
Safely create and store passwords, and seamlessly use them online.Tooltip Icon
Password manager
Circle Icon
Guards against viruses, adware, malware, and more harmful software.Tooltip Icon
Antivirus protection
Circle Icon
Intercepts, processes, and filters all web traffic, blocking any malicious content.Tooltip Icon
Safe browsing
Circle Icon
Detects and blocks websites that masquerade as trustworthy in order to steal financial data such as passwords or credit card numbers.Tooltip Icon
Phishing protection
Circle Icon
Analyze and identify suspicious network-level activities, and block sophisticated exploits, malware and botnet-related URLs, and brute force attacks.Tooltip Icon
Network security
Circle Icon
Remotely lock, erase data, and receive alerts if a connected device is stolen.Tooltip Icon
Missing & stolen device tools
Circle Icon
Block hackers from invading your network.Tooltip Icon
Firewall
Circle Icon
A protected browser that ensures all your online financial transactions remain private and secure.Tooltip Icon
Safe pay
Circle Icon
Extends mobile security to your smart watch. Receive an alert when you step too far away from your phone, so you never leave it behind.Tooltip Icon
Android smart watch protection
Circle Icon
Helps you quickly delete files or folders permanently from your computer.Tooltip Icon
File shredder
Circle Icon
Prevents hackers from taking control of your webcam and microphone.Tooltip Icon
Webcam protection
Circle Icon
Helps increase online privacy by blocking trackers that collect your data.Tooltip Icon
Anti-tracker
Circle Icon
Family digital safety
Select what your kids can access on their personal devices. You can block specific sites or even whole categories like streaming services, online gaming, sexual content, and more.Tooltip Icon
Website blocking & filtering
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Set screen-time rules, limit tech use, and create custom schedules for how and when your kids can use their personal devices.Tooltip Icon
Screen-time management
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Get notified when your kid arrives at or leaves a set location. Plus, request a check-in to see the address of where they’re currently located.Tooltip Icon
Location tracking
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Actively monitors text messages, YouTube, emails, and 30+ different social networks and sends alerts for potential safety concerns.Tooltip Icon
Content monitoring & alerts
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Educational resource centers
Our self-service Help Center empowers members to quickly find answers to frequently asked questions and make the most of their protection.Tooltip Icon
Help Center
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Our Elder Fraud Center provides free resources, tips, and self-help tools so families can combat fraud and scams targeting older Americans.Tooltip Icon
Elder Fraud Center
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Unemployment fraud victims have access to free tools and support to reach a fast and low-stress resolution to their case.Tooltip Icon
Unemployment Fraud Center
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We provide industry-leading education so members can stay a step ahead of evolving threats.Tooltip Icon
Content Hub
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Members concerned about elder fraud scams can reach a trusted advocate who will step in and provide guidance and support 24/7.Tooltip Icon
Dedicated scam support
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BEST FOR FAMILIES

Blue

Advanced identity, privacy, & cyber protection.

You + 10 members for as low as $3.27/mo per person
Active monitoring helps safeguard your identity and enables quick restoration.Tooltip Icon
Identity monitoring
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Active monitoring to help you detect financial fraud.Tooltip Icon
Financial fraud protection
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Check your credit score from a leading credit bureauTooltip Icon
1B monitoring
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We fully manage identity remediation cases from start to finish.Tooltip Icon
Full-service remediation
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We’ll reimburse many of your out-of-pocket costs for fraud.Tooltip Icon
$1M expense coverage
$2M (family plans)
We'll reimburse stolen funds taken from your bank account up to $1 million.Tooltip Icon
Stolen funds reimbursement
Up to $1M
See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Privacy management
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We help protect your finances with alerts triggered by bank accounts, credit and debit cards, 401(k) plans, student loan applications, and medical billing requests.Tooltip Icon
Advanced financial fraud protection
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Multi-layered protection keeps all of your personal devices safe from new and existing cyber threats.Tooltip Icon
Cybersecurity
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Monitor content, manage screen time, filter websites, and set location alerts for more peace of mind.Tooltip Icon
Family digital safety
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We monitor and alert you to any new inquiries found on your credit file across all 3 major credit bureaus.Tooltip Icon
3B credit monitoring & reports
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Financial fraud protection
We’ll provide a score that shows how at-risk your identity is.Tooltip Icon
Identity Health Status
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We provide real-time, personalized content about heightened security risks, and what steps you can take to better protect yourself.Tooltip Icon
Allstate Security Pro® scam alerts
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Monitor your credit score from a leading credit bureauTooltip Icon
1B credit monitoring
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Obtain credit reports and track your credit score from a leading credit bureauTooltip Icon
1B credit reports, scores & tracker
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We monitor and alert you to any new inquiries found on your credit file across all 3 major credit bureaus.Tooltip Icon
3B credit monitoring, reports, scores & tracker
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Get assistance freezing and unfreezing your credit, as well as locking and unlocking your credit, with a leading credit bureau.Tooltip Icon
Credit lock & freeze assistance
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Instantly lock your TransUnion credit report with a tap or a click to stop criminals from using your credit for financial gain.Tooltip Icon
In-portal credit lock
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Real-time alerts for new inquiries to your credit file, so you’ll know right away if someone is trying to open a credit card or bank account in your name.Tooltip Icon
Rapid alerts
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Monitors and alerts you if your mail has been redirected through USPS without your authorization.Tooltip Icon
Address change monitoring
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We alert for non-credit-based transactions like student loan activity and medical billing.Tooltip Icon
High risk transaction monitoring
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Alerts you if a new student loan application is made in your name.Tooltip Icon
Student loan activity monitoring
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Security alerts help confirm your transactions are really yours.Tooltip Icon
Credit card transaction monitoring
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Security alerts so you can stay on top of your financial transactions.Tooltip Icon
Bank account transaction monitoring
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Get notified if we detect suspicious activity with your workplace retirement plan.Tooltip Icon
401(k) transaction monitoring
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Restoration
If you lose your wallet, we'll walk you through the process of replacing any lost content.Tooltip Icon
Lost wallet assistance
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Get up to $500 reimbursed for cash lost in a stolen wallet after submitting a police report.Tooltip Icon
Stolen wallet emergency cash ($500)
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We’ll advance your tax refund if someone fraudulently files and receives it on your behalf.Tooltip Icon
Stolen tax refund advance
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Members can request a consultation with one of our in-house experts, find out if something’s a scam, and get immediate help if identity theft occurs.Tooltip Icon
Dedicated scam support
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See the status of your fraud case and facilitate faster resolutions.Tooltip Icon
Fraud resolution tracker
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We fully manage identity remediation cases from start to finish.Tooltip Icon
Full-service remediation
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We’ll reimburse up to $2 million of your out-of-pocket costs for fraud.Tooltip Icon
Identity theft expense reimbursement
$2M (family plans)
We'll reimburse stolen funds taken from your bank account. If you have the Blue plan, this includes up to $1M for your health savings account and 401(k) plan.Tooltip Icon
Stolen funds reimbursement
$1M
We’ll reimburse stolen funds from your health savings and employer-sponsored retirement accounts.Tooltip Icon
401K/HSA reimbursement
$1M
We’ll reimburse up to $2 million of your out-of-pocket costs for home title fraud in a Blue family plan.Tooltip Icon
Home title fraud expense reimbursement
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We’ll reimburse expenses incurred while recovering from reverse record identity fraud up to $1 million.Tooltip Icon
Professional fraud expense reimbursement
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We’ll reimburse personal ransomware expenses up to $2 million in a Blue family plan. Does not include cyber ransom payments to hackers.Tooltip Icon
Personal ransomware expense reimbursement
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We'll reimburse expenses incurred for deceased family member fraud.Tooltip Icon
Deceased family member fraud expense reimbursement
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Privacy management
Automatically intercepts annoying spam calls and text messages before they start.Tooltip Icon
Robocall blocker
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Removes ads, banners, pop-ups, and video ads from websites for a better browsing experience.Tooltip Icon
Ad blocker
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See a list of your online accounts and receive alerts if we find known data breaches that may affect you.Tooltip Icon
Allstate Digital Footprint®
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We’ll alert you if we find someone has taken over your social media accounts.Tooltip Icon
Social media monitoring
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Receive alerts if our bots and human intelligence operatives find your compromised credentials in closed hacker forums.Tooltip Icon
Dark web monitoring
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We’ll help you opt-out of scam calls, pre-approved credit offers, and junk mail.Tooltip Icon
Solicitation reduction
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We’ll notify you if a sex offender is registered in a nearby area.Tooltip Icon
Sex offender alerts
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Cybersecurity
Multi-layered protection keeps your personal devices safe from all new and existing cyber threats.Tooltip Icon
Mobile & desktop device protection
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Protects your online privacy and personal information by encrypting all internet traffic, your bank info, passwords and downloads.Tooltip Icon
VPN
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Safely create and store passwords, and seamlessly use them online.Tooltip Icon
Password manager
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Guards against viruses, adware, malware, and more harmful software.Tooltip Icon
Antivirus protection
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Intercepts, processes, and filters all web traffic, blocking any malicious content.Tooltip Icon
Safe browsing
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Detects and blocks websites that masquerade as trustworthy in order to steal financial data such as passwords or credit card numbers.Tooltip Icon
Phishing protection
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Analyze and identify suspicious network-level activities, and block sophisticated exploits, malware and botnet-related URLs, and brute force attacks.Tooltip Icon
Network security
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Remotely lock, erase data, and receive alerts if a connected device is stolen.Tooltip Icon
Missing & stolen device tools
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Block hackers from invading your network.Tooltip Icon
Firewall
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A protected browser that ensures all your online financial transactions remain private and secure.Tooltip Icon
Safe pay
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Extends mobile security to your smart watch. Receive an alert when you step too far away from your phone, so you never leave it behind.Tooltip Icon
Android smart watch protection
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Helps you quickly delete files or folders permanently from your computer.Tooltip Icon
File shredder
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Prevents hackers from taking control of your webcam and microphone.Tooltip Icon
Webcam protection
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Helps increase online privacy by blocking trackers that collect your data.Tooltip Icon
Anti-tracker
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Family digital safety
Select what your kids can access on their personal devices. You can block specific sites or even whole categories like streaming services, online gaming, sexual content, and more.Tooltip Icon
Website blocking & filtering
Active Icon
Set screen-time rules, limit tech use, and create custom schedules for how and when your kids can use their personal devices.Tooltip Icon
Screen-time management
Active Icon
Get notified when your kid arrives at or leaves a set location. Plus, request a check-in to see the address of where they’re currently located.Tooltip Icon
Location tracking
Active Icon
Actively monitors text messages, YouTube, emails, and 30+ different social networks and sends alerts for potential safety concerns.Tooltip Icon
Content monitoring & alerts
Active Icon
Educational resource centers
Our self-service Help Center empowers members to quickly find answers to frequently asked questions and make the most of their protection.Tooltip Icon
Help Center
Active Icon
Our Elder Fraud Center provides free resources, tips, and self-help tools so families can combat fraud and scams targeting older Americans.Tooltip Icon
Elder Fraud Center
Active Icon
Unemployment fraud victims have access to free tools and support to reach a fast and low-stress resolution to their case.Tooltip Icon
Unemployment Fraud Center
Active Icon
We provide industry-leading education so members can stay a step ahead of evolving threats.Tooltip Icon
Content Hub
Active Icon
Members concerned about elder fraud scams can reach a trusted advocate who will step in and provide guidance and support 24/7.Tooltip Icon
Dedicated scam support
Active Icon
Some features require additional activation.

After the 30-day trial period is over, Essentials plan subscriptions automatically renew at $9.99/mo for individuals and $18.99/mo for families unless canceled. Credit card required at enrollment.

After the 30-day trial period is over, Premier plan subscriptions automatically renew at $17.99/mo for individuals and $34.99/mo for families unless canceled. Credit card required at enrollment.

After the 30-day trial period is over, Blue plan subscriptions automatically renew at $19/mo for individuals and $36/mo for families unless canceled. Credit card required at enrollment.

You have questions. We have answers.

There are many differences between Allstate Identity Protection and LifeLock, and we’ve highlighted several key ones in the comparison chart above. These include monthly price, family coverage, data security, and privacy management tools, among others.

98% of Allstate Identity Protection members are satisfied with how our customer support team resolved their problem. When it comes to remediating identity theft, 95% of Allstate Identity Protection members are satisfied.

That means if something bad happens, members can count on one of the most trusted names in the business. Allstate Identity Protection does all the heavy lifting, saving members time, money, and stress.

Here are a few additional reasons why our support team is world class:

  • Our U.S.-based specialists are focused on helping

  • If you experience fraud, you’ll have a dedicated Restoration Specialist from start to finish

  • Our Restoration Specialists are CITRMS and CCRR certified

  • We don’t have any production quotas for our quality customer service team

  • There are no artificial limits on phone calls or wrap up times

  • Our definition of resolution covers pre-existing fraud for no extra cost

Claims like “the best” are subjective and dependent on different criteria. With that said, we’ve compared Allstate Identity Protection and LifeLock in the chart above to help you decide what service is best for you and your family.

You want to stay on top of your credit, and we want to make sure you’re protected. Allstate Identity Protection’s advanced plans come with robust credit monitoring that looks after key changes to your credit with a leading credit bureau. If we detect fraud we’ll send an alert. In addition, our in-house experts will help members freeze their credit files with the major credit bureaus. You can even dispute credit report items right from your portal.